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The Brand

Vikas Dayal. The label’s aesthetic is both timeless and progressive; balancing the art of traditional craftwork and the science of dressmaking. The brand represents personal luxury for the discerning and well-travelled woman. Vikas maintains romantic approach to design; believing in creating garments that are about quality of craftsmanship, timeless beauty and outstanding value for his customers. Each dress he creates possesses a distinct personality, but shares the same refinement and attention to detail. This mirrors the individual women who have inspired his design practice since the beginning of his career.  Apart from the contemporary women that he designs for, Vikas often looks to nature and art for inspiration. He has a particular fascination with sculptures that successfully capture raw emotive expression and flow in a static three-dimensional form.

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